Luxury brand Rolls-Royce selects Be Spoke as AOR
WOODCLIFF LAKE, NJ: Rolls-Royce Motor Cars of North America has selected MSLGroup's specialty beauty, fashion, and luxury unit Be Spoke as its PR AOR following an RFP.
View ArticleMazda names Wager US marketing VP
IRVINE, CA: Mazda North American Operations has named Russell Wager VP of marketing, overseeing all marketing communications for the company's US operations.
View ArticleOld World Industries taps Ketchum as AOR
NORTHBROOK, IL: Antifreeze manufacturer and auto parts and chemicals marketer Old World Industries has selected Ketchum as its PR AOR.
View ArticleToyota brings on Allison for Pacific Northwest region
TORRANCE, CA: Toyota has selected Allison+Partners as its PR agency for a six-state region that includes Northern California and the Pacific Northwest.
View ArticleScion launches entrepreneurial campaign
TORRANCE, CA: Toyota's Scion brand has kicked off a national PR program to support entrepreneurs in the creative arts.
View ArticleHonda launches Google Street View web experience
Honda has launched a website for car enthusiasts that uses Google Street View to discover some of the UK's best driving terrains.
View ArticleLincoln introduces brand to new set of consumers
DETROIT: Ford's Lincoln brand kicked off a campaign Monday targeting a new set of consumers.
View ArticleAudi UK marketing boss departs
Audi UK head of marketing Dominic Chambers has left the Volkswagen-owned car brand.
View ArticleIris lands UK integrated Mini ad account
Mini, the BMW-owned car brand, has consolidated its UK integrated account with Iris.
View ArticleLongtime Mazda PR head to step down at year's end
IRVINE, CA: Mazda North America said Friday morning that Jay Amestoy will step down from his role as the automaker's longtime PR chief at the year's end.
View ArticleLongtime Mazda PR head steps down
IRVINE, CA: Mazda North America said Friday morning that Jay Amestoy will step down from his role as the automaker's longtime PR chief at the year's end.
View ArticleMercedes-Benz engages fans with 'Fashion Plates'
MONTVALE, NJ: New York Fashion Week sponsor Mercedes-Benz has launched an initiative highlighting the carmaker's connection with fashion and design.
View ArticleToyota taps Shift, Jackson Spalding in regional strategy
TORRANCE, CA: Toyota has selected Shift Communications and Jackson Spalding as its Northeast and Southeast PR agency partners, respectively, following competitive reviews.
View ArticleCMO Q&A: Olivier Francois, Chrysler
Chrysler CMO Olivier Francois talks to Lindsay Stein about leveraging social media as a brand-building tool and future plans for the automaker.
View ArticleDaimler's Car2Go taps GCK Partners as AOR
AUSTIN, TX: Car sharing service Car2go, a subsidiary of Mercedes-Benz maker Daimler, has appointed GCK Partners its PR AOR for North America following an RFP.
View ArticleNissan marcomms VP Sproule expands role
YOKOHAMA, JAPAN: Nissan Motor Company has appointed Simon Sproule, corporate VP of global marketing communications, to the dual role of marketing communications director for the Renault-Nissan Alliance.
View ArticleDaimler's Car2Go taps GCK Partners
AUSTIN, TX: Car sharing service Car2go, a subsidiary of Mercedes-Benz maker Daimler, has appointed GCK Partners its PR AOR for North America following an RFP.
View ArticleJWT India fires team behind controversial Ford ads
LONDON: The JWT India creative team responsible for a series of print ads featuring images of scantily clad bound and gagged women in the back of a Ford car has been fired.
View ArticleToyota hits top gear
The automaker has regained its spot as the world's leading car-selling company. PRWeek takes an in-depth look at how transparent comms and social media efforts helped steer the company back to first...
View ArticleToyota promotes Avalon to black consumers with spy-themed campaign
TORRANCE, CA: Toyota has launched a spy-themed initiative promoting the 2013 edition of its Avalon model focused on black consumers.
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